ofKorean Wave
In short, the Korean wave means South Korean popular culture in other countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the gover
of McDonald's dropped to the extent of lowering the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. Th
image.
2.clean campaign
As people are more concerned about their welfare, the fast food industry has been shrunken typically from 2002. For example, the number of restaurants of two major competitors 롯데리아&맥도날드 in Korea was dropped from 850 in 2004 to 725 in 2008, from 351 in 2004 to 232 in 2008 each. Not only this external environment, the fast food industry itself was b
of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwear Industries Association, functional footwear market has kept over 40% growth annually and accounted for 10% of all footwear market at 2009. With this tendency, many experts are expecting that functional footwear market size
Koreans. Hallyu is conceived as the first example ofKorean culture being accepted by its neighboring countries. Especially, Hallyu has enhanced the pride ofKoreans domestically, and has changed the image ofKorea internationally.
Domestically, 1990s were when Hallyu began to be popular among Asian countries. At that time, Korea was suffering from the economic crisis, which is usually referred
of the Korean casino industry, and to use the revenue generated from casino operation to invest in building tourism related infrastructure and public projects. They are at the center of the Korean tourism industry in contributing to the development of the national economy. It will give its best to establish a positive image of the casino industry by promoting various activities that contribute to
of 두산, ‘Green Soju”
“흘러가는 시간은 흘러가게 두시고, 오늘은 오늘에 맞게 부드럽게 사십시오” (1998)
=> Describing 진로 소주 as a ‘time gone’, it emphasizes the smooth and fresh green soju
Background
Comparing 진로소주 to “out of season” image refreshing the IMF situation, decides to launch the new soju
Competition between ‘
Korean Wave”?
The Korean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to the economy but also to the image ofKorean. There
Korea. Especially franchise coffee shops has more than 50% of them; Caffebene has about 720 stores, and Angel-in-us has about 500 across the country. Since Starbucks opened the first franchise coffee shop in Ewha Univ. at 2008, only 10 years have passed.
At first, people didn't understand the concept of coffee house and even they had negative view about it because of the image of Doenjang Girl
of lower prices.
The customization, persistence, and low prices paid off. Mexicans started to change their shopping habits.
Wal-Mart , which entered the country in 1996, put off South Korean consumers by sticking to Western marketing strategies that
concentrated on dry goods, from electronics to clothing, while their
local rivals focused on food and beverages, the segment that
speciali